Factors Of Market Performance Of Apple Ipod: A Preliminary Desk-Based Study

The Apple iPod is a hugely successful new product.  This study conducts a secondary research in order to trace the technical and market development of the product, and then to suggest contributory factors of its remarkable market performance.  These suggested contributory factors include opportunity identification, product design, product platform, external and internal coordination, speed to market, and advertisement and publicity.  Future research can incorporate all these factors in a hypothetical causal model in order to test the statistical significance of these factors and the relative importance between them

Asyzygies, modular forms, and the superstring measure I

The goal of this paper and of a subsequent continuation is to find some viable ansatze for the three-loop superstring chiral measure. For this, two alternative formulas are derived for the two-loop superstring chiral measure. Unlike the original formula, both alternates admit modular covariant generalizations to higher genus. One of these two generalizations is analyzed in detail in the present paper, with the analysis of the other left to the next paper of the series.Comment: 30 page

Changing the fate of Fuel Cell Vehicles : can lessons be learnt from Tesla Motors?

AbstractFuel Cell Vehicles (FCVs) are a disruptive innovation and are currently looking towards niche market entry. However, commercialisation has been unsuccessful thus far and there is a limited amount of literature that can guide their market entry. In this paper a historical case study is undertaken which looks at Tesla Motors high-end encroachment market entry strategy. FCVs have been compared to Tesla vehicles due to their similarities; both are disruptive innovations, both are high cost and both are zero emission vehicles. Therefore this paper looks at what can be learned form Tesla Motors successful market entry strategy and proposes a market entry strategy for FCVs. It was found that FCVs need to enact a paradigm shift from their current market entry strategy to one of high-end encroachment. When this has been achieved FCVs will have greater potential for market penetration

Comparing high-end and low-end early adopters of battery electric vehicles

AbstractBattery electric vehicle adoption research has been on going for two decades. The majority of data gathered thus far is taken from studies that sample members of the general population and not actual adopters of the vehicles. This paper presents findings from a study involving 340 adopters of battery electric vehicles. The data is used to corroborate some existing assumptions made about early adopters. The contribution of this paper, however, is the distinction between two groups of adopters. These are high-end adopters and low-end adopters. It is found that each group has a different socio-economic profile and there are also some psychographic differences. Further they have different opinions of their vehicles with high-end adopters viewing their vehicles more preferentially. The future purchase intentions of each group are explored and it is found that high-end adopters are more likely to continue with ownership of battery electric vehicles in subsequent purchases. Finally reasons for this are explored by comparing each adopter group’s opinions of their vehicles to their future purchase intentions. From this is it suggested that time to refuel and range for low-end battery electric vehicles should be improved in order to increase chances of drivers continuing with BEV ownership